Web readers scan rather than read a page word for word.

Writing for scanning readers means:

  • using short sentences
  • breaking up large paragraphs
  • using headlines and bullets points
  • linking to more information


Examples of scan-friendly writing

Non-scan friendly

Shall I compare thee to a summer's day?
Thou art more lovely and more temperate.
Rough winds do shake the darling buds of May,
And summer's lease hath all too short a date.
Sometime too hot the eye of heaven shines,
And often is his gold complexion dimm'd;
And every fair from fair some time declines,
By chance, or nature's changing course, untrimm'd;
But thy eternal summer shall not fade
Nor lose possession of that fair thou ow'st;
Nor shall Death brag thou wand'rest in his shade,
When in eternal lines to time thou grow'st:
So long as men can breathe or eyes can see,

So long lives this, and this gives life to thee.
  

Scan friendly  

Why you're better than a summer day:

  • You're better looking
  • You're nicer to me
  • You'll stay with me longer
  • You'll always be beautiful
  • You'll live forever through my poetry

Find out more  
  

Non-scan friendly  

Athletic facilities
Mount Allison offers excellent athletic facilities that will help you remain active all year long. Students, faculty, and staff have access to a gymnasium, weight room, pool, tennis courts, and a fitness centre and dance studio, giving you the perfect opportunity to work out, no matter what the weather. The state-of-the-art fitness centre offers cardiovascular equipment, weight training equipment, and personal training services, while classes in yoga, zumba, step aerobics, and interval training are provided in the dance studio. Several different membership options are available, giving you the ability to customize your membership to meet your needs. The premium membership offers access to all facilities for $575 per year; a 12-month fitness centre membership is $420; and an Athletic Centre membership is $300 per year.
  

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Stay active and fit 

Take advantage of Mount Allison's athletic facilities:

  • gymnasium
  • weight room
  • pool
  • tennis courts
  • fitness centre and dance studio

The fitness centre and dance studio offer:

  • cardiovascular and weight training  equipment
  • personal training services
  • classes in yoga, zumba, step aerobics, interval training

Find out more

Memberships

Choose the yearly membership that works for you:

  • $575 - all access
  • $420 - access to the fitness centre
  • $300 - access to the athletic centre

Sign up now