Each type of publication has its own style of writing — the web is no exception.

Writing for the web requires its own style in order to appeal to readers and — most importantly — to transmit your message and information to them.

Tips for writing for the web

  • Keep it short. Online readers tend to scan pages. Most readers won't struggle through a long page of unbroken text.
  • Organize your content with a scanning reader in mind. See examples of scan friendly writing.
    • Bold important words or phrases
    • Use bullet points
    • Bold subheads
    • Break text into shorter paragraphs (aim to keep blocks of text to five lines or less)
     
  • Put your most important information in the first two paragraphs where it is most likely to be read.
  • Keep language clear. Readers should be able to grasp what you are saying on their first skim through.
  • Refer to the Mount AllisonUniversity Style Guide (pdf) to ensure consistency across pages and the site as a whole.

Further resources

How Users Read on the Web
http://www.nngroup.com/articles/how-users-read-on-the-web/

F-Shaped Pattern For Reading Web Content
http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/