Rosemary Polegato

Professor, Commerce

Rosemary Polegato

Contact Information

E-mail
rpolegato@mta.ca
Phone
(506) 364-2322
Office
Room 207 Avard Dixon Building
Office hours
As scheduled
Other websites

A teacher is like a gardener. Just as plants are at the centre of any garden, students are at the very heart of the teaching and learning landscape. My goal is to contribute to the development and support of students as they strive to achieve their academic and personal aspirations.

I strive to create spaces that expand students' horizons, foster independent thinking, and reward intellectual curiosity, while helping them to discover themselves as learners and as people. I offer a repertoire of experiential approaches, including community-based projects and field trips, to motivate students to care about their learning and to make connections to their own lives.

The most rewarding feedback is when I see that students accomplished more than I could have hoped for them, that they embraced learning opportunities and made them their own. They are rooted in gardens of their own making; they see themselves as co-creators of their own learning. They cared enough to make connections.


Teaching

Fall 2014:
      Comm 3211 Consumer Behaviour
      Comm 3271 Arts and Culture Marketing
      Comm 4301 Arts and Culture Management

Winter 2015:
      Comm 3251 International Marketing
      Comm 4311 Strategic Management

Comm 4990 Honours Thesis (Supervision)

Not offered in 2014-2015: Comm4241 Current Challenges in Marketing (Sustainable Marketing)

Education

1986 PhD, Ivey Business School, University of Western Ontario

1985 MBA, Ivey Business School, University of Western Ontario

1976 MSc (Consumer Studies), University of Guelph

1974 BSc (H.E.; Major in Textiles & Design) Honours, St. Francis Xavier University

 

Grants, awards, & honours

3M National Teaching Fellow 

Distinguished Teaching Award, Association of Atlantic Universities 

J.E.A. Crake Teaching Award for Faculty of Social Sciences 

Paul Pare Faculty Excellence Award, Mount Allison University 

Research interests

Various projects in the areas of arts and culture marketing/management and effectiveness of pedagogical approaches.

Publications

Representative Publications

Polegato, R., Bjerke, R., & Ind, N. (2013) "The Impact of Art on Employees: Is It A Matter Of Pride?" 12th International Conference on Arts and Cultural Management (AIMAC 2013), Bogota, Colombia.

Polegato, R., Bjerke, R., & Ind, N. (2013). The Before and After: Audience Perceptions of Brand Dimensions of Cultural Products. Journal of Euromarketing, 22(1 & 2), 24-35.

Chan, J. & Polegato, R. (2011). Social Identity and Indie Music: Me or We? Tourism, Culture & Communication: Special Issue on Creative Industries, 10(3), 247-263.

Polegato, R. & Bjerke, R. (2009). Cross-cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton. Journal of Promotion Management, 15(3), 382-99.

Dorn, D. A. H., & Polegato, R. (2008). First-Time and Repeat Visitors: What Makes a Satisfying Museum Experience? In Leroy Robinson, Jr. (ed.), Developments in Marketing Science, proceedings of the Annual Conference of the Academy of Marketing Science, Vancouver, BC, Volume XXXI, 14-20.

Polegato, R., & Bjerke, R. (2006). The Link Between Cross-cultural Value Associations and Liking: The Case of Benetton and Its Advertising.  Journal of Advertising Research, 46 (3), 263-273.

Bjerke, R., & Polegato, R. (2006). How Well Do Images of Health and Beauty Travel Across Cultures? A Self-Image Perspective. Psychology & Marketing, 23 (10), 865-884.

Bjerke, R., & Polegato, R. (2006). Differences in Value Orientation of Coca Cola Drinkers and House Brand Drinkers: A Cross-national Investigation. Journal of Euromarketing, 15 (4), 7-33.

 

Representative Teaching & Learning Publications and Presentations

Polegato, R. (2014). The Eco-sculpture Assignment: Using Art to Scaffold Metacognition. Marketing Education Review: Special Issue on Teaching Innovations, 24(1), 53-57.

Polegato, R. (with R. Ginther, A. T. Frost & T. Gregory) (2014). Community Connections: Learning Through Collaboration. Being Bold: Embracing Change, Conference of Association of Arts Administration Educators (AAAE), Montreal QC. Chair and presenter.

Polegato, R. + 5 other members on moderated panel (2013). Culture Days Success Stories: Effective Models of Cultural Engagement. Culture Days National Congress, The Art of Engagement: Finding, Igniting and Keeping Audiences, May 23 & 24, 2013, Toronto ON.

Polegato, R. (2013). The Arts as a Conduit for Learning about Sustainability. STLHE/SAPES 2013: Sustainability: Learning to Live, Learning for Life, Cape Breton University, Sydney NS.

Polegato, R. (2013). Is Learner Autonomy Sustained in Intensive vs Regular Courses. STLHE/SAPES Conference: Sustainability: Learning to Live, Learning for Life, Cape Breton University, Sydney NS.

Polegato, R. (2012). How can teachers demonstrate that they care about students' learning?"

Cracker Barrel Discussion at STLHE/SAPES Conference: Learning Without Boundaries, Montreal QC.

Polegato, R.  (2012). Course Learning Portfolios: Assessing Learning through Reflection.

Educating for Leadership: Conference of Association of Arts Administration Educators (AAAE), Claremont CA.

Ginther, R., Polegato, R., & Rodier, C. (2012). Millennials in Field Placement: Potholes &

Pathways. Educating for Leadership: Conference of Association of Arts Administration Educators (AAAE), May 31-June 2, 2012, Claremont CA.

Polegato, R. (2012). Assessing Creative Thinking: An Invitation to Explore F(l)ights of Fancy.

Creative Teaching (& Learning!): Dalhousie Conference on University Teaching & Learning, Halifax NS.

Polegato, R. (2012). Interdisciplinary Strategies that Connect Students to Communities.

Conference of Educational Developers Caucus, Dalhousie University, Halifax NS.

Polegato, R. (March 2011). Who Were in My Three Courses? STLHE/SAPES Newsletter, No. 56: 3.

Polegato, R. (2011). 5 + 1 INTERDISCIPLINARY STRATEGIES THAT CONNECT

STUDENTS TO COMMUNITIES. Connections: AAU Teaching Showcase, Mount Saint Vincent University, Halifax NS.

Polegato, R. (with A. Branneman) (2011). ACTIVATE TO EDUCATE: Encouraging Engagement and Reflection. Conference of Association of Arts Administration Educators (AAAE), Boston MA.

Polegato, R. & Clarke, C. (2010). Pas de deux: pairing an internship with an experiential learning course. Association of Atlantic Universities (AAU) Teaching Showcase: Key Changes: Transitions in Our Students, Our Classes, Ourselves, University of Prince Edward Island.

Polegato, R. (with A. Branneman & D. Olsen) (2010). Experiential Learning: Beyond the

Case Method. Conference of Association of Arts Administration Educators (AAAE), Washington DC.

Polegato, R. (2010). Learning Portfolios: Encouraging Reflection & Analysis. Fall For Teaching, Mount Allison University.

Polegato, R. (2010). Gallery Hop: Where? Art? Thou?  Dalhousie Teaching and Learning Conference, Halifax NS.

Polegato, R. (2008). Early, Engaging and Efficacious: The ARTiFACTS Assignment. Dalhousie Teaching and Learning Conference, Halifax NS.

Polegato, R. (2008). Among Us: International Students Enrich Course Learning. STLHE/SAPES Conference, Windsor ON.

Polegato, R. (2006). "Field Trips: Beyond Show and Tell."  13th EDucational INnovations in Economics and Business (EDiNEB) Conference, Lisbon, Portugal.

 

Textbook

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (2011, 2008, 2004, 2001 &

1999). Consumer Behaviour: Buying Having and Being.  Canadian Editions. Toronto: Pearson Canada.