Terms of reference

Revenue generation presents both challenges and opportunities for Mount Allison.

The challenges are shaped by:

  • constrained, and possibly declining, grants from the provincial government
  • regulated tuition
  • shifting demographics that make for fierce competition for students

One compelling opportunity for revenue generation at Mount Allison is to strengthen private fund raising.

Mount Allison University has a long and successful history of receiving support from benefactors. While this fund raising and development work is the responsibility of University Advancement, its work will be greatly enhanced by the creation of an Advancement Advisory Committee (AAC).

Two factors suggest a need for such a body at this time:

  • the financial and economic importance of aligning fund raising efforts with strategic priorities
  • donors’ expectations for accountability and engagement

The AAC will be advisory to the vice-president, university advancement.

The work of the Advancement Advisory Committee

The Advancement Advisory Committee will work to advance Mount Allison’s fund raising work by:

  • providing a forum for consideration, discussion, and input in the determination of the University’s strategic fund raising priorities and ensuring alignment with the University’s strategic priorities
  • leading the community in an increased understanding of the role of fund raising and the expectations of donors
  • supporting University Advancement in its work of identifying, cultivating, soliciting, and stewarding donors, including advising on the engagement of donors and prospective donors in the life and work of the University

Composition of the Advancement Advisory Committee

The composition of the Committee will include:

One representative from each of the following:

  • Library
  • Mount Allison Students' Union (MASU)
  • Financial Services
  • Facilities Management
  • University Advancement

Two representatives from each of the following:

  • Student Affairs
  • Faculty of Arts
  • Faculty of Science
  • Faculty of Social Sciences

The Advancement Advisory Committee will be chaired by the vice-president, university advancement.

Terms of service

Advancement Advisory Committee members will serve terms of not more than three years.