COMM 1001 (3CR)
INTRODUCTION TO BUSINESS

This course provides the student with an introduction to the nature of business and its functional areas. The topics covered include: the environment of business; forms of business ownership; entrepreneurship and small business; financing, financial management, and financial institutions; marketing; operations management; accounting; and managing human resources.

COMM 2101 (3CR)
INTRODUCTORY FINANCIAL ACCOUNTING I

This course introduces the accounting model and analysis of Financial Statements and the important concepts associated with them.

Prereq: 9 credits from any combination of the following 12 credits: MATH 1111, ECON 1000 (or ECON 1001 and 1011), 3 credits in Computer Science; or permission of the Department

COMM 2121 (3CR)
INTRODUCTORY FINANCIAL ACCOUNTING II

This course examines in greater detail the principles, practices and techniques of financial accounting first introduced in Commerce 2101.

Prereq: COMM 2101; or permission of the Department

COMM 2131 (3CR)
MANAGEMENT ACCOUNTING

An introduction to the principles and practices of management accounting, with a concentration on the decision making process. Topics include the use of accounting data in short-run and long-run decision making; managerial planning, control, and internal performance evaluation; and an introduction to variance analysis.

Prereq: COMM 2101; or permission of the Department

COMM 2201 (3CR)
FUNDAMENTALS OF MARKETING

A consumer orientation is essential for effective marketing decision making. In this course, the meaning of products and services to the consumer is stressed. Students have the opportunity to develop fundamental skills in analysis, report writing, and presentations.

Prereq: 9 credits from any combination of the following 12 credits: MATH 1111, ECON 1000 (or ECON 1001 and 1011), 3 credits in Computer Science; or permission of the Department

COMM 2211 (3CR)
MARKETING MANAGEMENT

The development and implementation of marketing strategy is the primary concern of marketing management. This course covers the key elements of a marketing strategy: competitive positioning, product/service strategy, pricing strategy, distribution strategy and marketing communications strategy. Students are provided with opportunities to develop analytical, decision-making and communication skills.

Prereq: COMM 2201; or permission of the Department

COMM 2301 (3CR)
ORGANIZATIONAL BEHAVIOUR I

This course focuses on the micro aspects of organizational behaviour. It emphasizes human needs, motivation, perception, individual differences, personality, job design, work attitudes, performance appraisal, and stress management. The objective is to ensure that potential managers interact more effectively with subordinates, peers and superiors in the organizational setting. Teaching methodology includes lectures, discussions, and case analysis.

Prereq: 9 credits from any combination of the following 12 credits: MATH 1111, ECON 1000 (or ECON 1001 and 1011), 3 credits in Computer Science; or permission of the Department

COMM 2311 (3CR)
ORGANIZATIONAL BEHAVIOUR II

This course focuses on the macro aspects of organizational behaviour. Topics include group processes in the organization and their relationship to effectiveness, intergroup conflict, cooperation, leadership, communication, team dynamics, and organizational change.

Prereq: COMM 2301; or permission of the Department

COMM 2361 (3CR)
INTRODUCTION TO ENTREPRENEURSHIP

An introduction to issues relating to the planning and launching of one's own small enterprise startup. Topics covered include business planning, market opportunity assessment, competitive environment, cash management, debt financing, legal organization of a business, taxation of a small business, legal and regulatory framework, operational planning, and managing employees. This is a course intended as an elective for students in degree programmes other than the Bachelor of Commerce or the Bachelor of Arts with a Major or Honours in Commerce.

Prereq: Second-year standing in the university or two years of prior full time work experience

COMM 3111 (3CR)
INTERMEDIATE ACCOUNTING I

This course expands basic accounting concepts learned in Commerce 2101 and 2121. It develops the general accounting theory of assets, liabilities, income, equity, and funds flow. Particular emphasis will be placed on the conceptual framework of accounting, revenue and expense recognition, asset and liability recognition, and measurement and disclosure.

Prereq: COMM 2121; or permission of the Department

COMM 3121 (3CR)
INTERMEDIATE ACCOUNTING II

The following topics are discussed: shareholders' equity, dilutive securities, investments, and a series of special topics, including: corporate income taxes, pension costs, leases, and accounting changes and error analysis.

Prereq: COMM 3111; or permission of the Department

COMM 3131 (3CR)
COST ACCOUNTING

A study of the principles, procedures and techniques of analysis used in cost accounting. This course will cover operating budgets, product costing, predetermined costs, planning and control, relevant costs, and variance analysis.

Prereq: COMM 2131; or permission of the Department

COMM 3141 (3CR)
ACCOUNTING THEORY

This course examines the historical development of accounting theory and practice with particular emphasis on the theory of income and asset valuation. Topics include the theoretical basis for past and present accounting principles and current issues and developments in accounting practice.

Prereq: COMM 2121; or permission of the Department

COMM 3151 (3CR)
TAXATION

The course will explore the basic principles of taxation in Canada, with emphasis on Canadian Income Tax. It stresses the effects of taxation on business decisions by individuals and corporations.

Prereq: COMM 2131 and ECON 1000, (or 1001 and 1011); or permission of the Department

COMM 3161 (3CR)
INTRODUCTION TO AUDITING

This course introduces the role of auditing in society and the ethics and standards of professional conduct expected of auditors. It develops a conceptual understanding of key decisions made by auditors when examining and reporting on financial statements. It develops an appreciation of the complex environment in comprehensive or value-for-money audit on corporations and public institutions.

Prereq: COMM 2121; or permission of the Department

COMM 3211 (3CR)
CONSUMER BEHAVIOUR

The course examines social, psychological, situational, and economic influences on the consumer decision-making process of individuals and families. It emphasizes new product adoption, marketing communications, and consumer research applications.

Prereq: COMM 2211; or permission of the Department

COMM 3231 (3CR)
MARKETING CHANNELS OF DISTRIBUTION

Marketing strategy is implemented within the context of channels of distribution. This course studies distribution issues faced by manufacturers, wholesalers, retailers, and specialized institutions. It emphasizes inventory issues, product assortment decisions, channel negotiations, and channel change.

Prereq: COMM 2211; or permission of the Department

COMM 3251 (3CR)
INTERNATIONAL MARKETING

Markets are becoming increasingly global. This course explores the managerial aspects of exporting and importing companies, multi-national firms, and small to large businesses serving global markets.

Prereq: COMM 2211; or permission of the Department

COMM 3261 (3CR)
INTEGRATED MARKETING COMMUNICATIONS

This course provides a broad exposure to the promotional mix concentrating on integrated marketing communications and its key elements: advertising, personal selling, sales promotion, public relations, direct marketing, and other forms of communications. Canadian advertising institutions, government legislation and industry regulations are considered in relation to social and economic concepts. Emphasis is placed on understanding the marketing communications process and its place in an organization's planning process.

Prereq: COMM 2211; or permission of the Department

COMM 3321 (3CR)
HUMAN RESOURCE MANAGEMENT

This course examines human resource management functions in formal organizations, both public and private. Topics covered include human resource planning, recruitment, selection, performance appraisal and employment equity; training and development; compensation systems and the management of employee benefits; and the role of the human resource manager.

Prereq: COMM 2301; or permission of the Department

COMM 3341 (3CR)
ORGANIZATIONAL THEORY

This course examines current theory and research on the design of effective organizations. It focuses on interrelationships among an organization's formal and informal structures, culture, technology, and competitive environment and the different types of organizations resulting from different configurations of these elements. Topics may include power and politics in and about the organization, goal setting, organizational effectiveness and efficiency, and organizational renewal.

Prereq: COMM 2311; or permission of the Department

COMM 3351 (3CR)
SMALL BUSINESS MANAGEMENT

This course examines the structure of the small and micro-business sector in Canada and the United States and the most significant management issues characteristic of small enterprise. These include business opportunity assessment for small enterprises, competitive advantage, ownership and management structure, government/small business relations, planning, data-base management, financing, financial management, and marketing.

Prereq: COMM 2131 and 2201 or COMM 1001 and registration in third year; or permission of the Department

COMM 3361 (3CR)
ENTREPRENEURSHIP AND NEW VENTURE CREATION

An examination of the process of business venture creation and start-up and of the role of the entrepreneur in this process. Topics include business opportunity assessment, the structure and function of the business plan, new venture financing, and the legal and regulatory aspects of start-up. The course will centre on the students' projects, calling for the development of business ideas and authorship of business plans.

Prereq: COMM 2131 and 2201 or COMM 1001 and registration in third year; or permission of the Department

COMM 3371 (3CR)
ISSUES IN BUSINESS AND SOCIETY

This course examines problems in managing relations between the firm and its many stakeholders, including shareholders, government, public interest groups, employees, other firms with which it does business, consumers, and society at large. Such topics as business ethics, the social responsibility of business, business and the environment, pluralism, foreign ownership, consumerism, and the multi-national organization are examined.

Prereq: COMM 2131 and 2301; or permission of the Department

COMM 3411 (3CR)
QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS

An introduction to formalized methods of arriving at business decisions. Topics will be selected from constrained optimization models, decision models, game theory, Markovian processes, network models, forecasting, and dynamic programming.

Prereq: MATH 1111, 3 credits in Computer Science and MATH 2321 (or ECON 2701 or PSYC 2011); or permission of the Department

COMM 3421 (3CR)
PRODUCTION AND OPERATIONS MANAGEMENT

An introduction to issues and problems in the area of operations management. Topics include: productivity, product design and process selection (manufacturing and services), quality control, capacity planning, facility layout, work measurement, just-in-time inventory systems, synchronized manufacturing, and automation.

Prereq: COMM 2131 and MATH 2311; or permission of the Department

COMM 3431 (3CR)
MANAGEMENT INFORMATION SYSTEMS

This course covers the information systems approach to the decision-making process. Such methods as Critical Path Planning, Electronic Data Processing and others will be studied in reference to a total information system. The student will be involved in identifying, evaluating, and designing information flows.

Prereq: 3 credits in Computer Science and COMM 2131; or permission of the Department

COMM 3441 (3CR)
INTRODUCTION TO ELECTRONIC COMMERCE

This course is designed to introduce students to concepts and practices in e-commerce. Topics include Internet security and the transference of data information, using the Internet for creating management information systems, organizational issues associated with e-commerce, the World Wide Web as a strategic business tool, marketing products, services and ideas through Internet based media, and supplier/customer communication issues.

Prereq: Third-year standing plus twelve credits in Commerce; or permission of the Department

COMM 3501 (3CR)
INTRODUCTION TO FINANCE

Important topics in this course include value, capital budgeting, the relationship of risk and expected return, market efficiency, capital structure and dividend policy. Other topics such as option theory, hedging, the theory of interest, and international finance may be introduced. The institutional setting of financial management in North America, and specifically in Canada, will be discussed.

Prereq: ECON 1000, (or 1001 and 1011), MATH 1111, 3 credits in Computer Science and MATH 2321 (or ECON 2701 or PSYC 2011) and COMM 2101; or permission of the Department

COMM 3611 (3CR)
COMMERCIAL LAW

An introductory course in commercial law, providing background for general business. Topics dealt with are: the essentials of a contract, general contract law, sale of goods, employment and agency, business associations, credit transactions.

Prereq: Third or fourth-year standing; or permission of the Department

COMM 4101 (3CR)
ADVANCED ACCOUNTING I

This course concentrates on advanced accounting theory and relates it to the business reality this theory reflects. Topics will include partnerships, government and not-for-profit accounting, corporate liquidation and bankruptcies, price level and current value accounting, trusts and estates, and standard setting.

Prereq: COMM 3121; or permission of the Department

COMM 4131 (3CR)
ADVANCED ACCOUNTING II

An introduction to business combinations, consolidated financial statements, joint ventures, and accounting for transactions and operations conducted in foreign currencies.

Prereq: COMM 3121; or permission of the Department

COMM 4201 (3CR)
MARKETING STRATEGY

The course provides an in-depth treatment of how marketing strategy is formulated and implemented. This capstone course in the marketing major integrates knowledge obtained from other marketing courses, and selected courses such as finance, policy, and management. The focus is on strategic decisions which have a long-term impact on the organization and which are difficult and costly to reverse. The strategic decision making process is supported by an external analysis (an analysis of the organization's environment) and an internal (firm) analysis.

Prereq: Fourth-year standing in Commerce Program, plus six credits in the 3200/4200 series; or permission of the Department

COMM 4211 (3CR)
SERVICES AND NON-PROFIT MARKETING

This course provides an integrated perspective on how to improve customer satisfaction in a society which has become increasingly demanding of service providers. It emphasizes managing information flow, demand fluctuations, employees, and elements of marketing strategy.

Prereq: COMM 3211; or permission of the Department

COMM 4231 (3CR)
MARKETING RESEARCH

Marketing management decisions often require the collection and processing of information, either from primary or secondary sources. In this course, the marketing research process problem definition, data collection, data analysis, and data interpretation is applied to a current marketing issue. Emphasis is placed on basic aspects of research methodology, particularly the survey approach. A group project involving computer laboratory time is required.

Prereq: MATH 2321 or ECON 2701 and fourth-year standing in the Commerce Programme, plus 6 credits in the 3200/4200 series; or permission of the Department

COMM 4241 (3CR)
CURRENT CHALLENGES IN MARKETING

This course addresses emerging issues in marketing decision-making. Topics may include recent research related to buyer behaviour, multidimensional scaling for positioning strategies, marketing mistakes and controversies, advertising research issues, pricing policy issues, distribution problems, product development issues, and social marketing approaches.

Prereq: Fourth-year standing in Commerce Program, plus six credits in the 3200/4200 series; or permission of the Department

COMM 4311 (3CR)
BUSINESS POLICY I

This course integrates the concepts and techniques developed in prior Commerce courses. It introduces the student to strategic management and the perspective of the senior manager of either a business or a non-profit organization. It examines the process of strategy formulation and implementation including the following topics: strategic planning, competitive advantage, business, government relations, and generic strategies.

Prereq: COMM 2201, 2301, and 3501; or permission of the Department

COMM 4321 (3CR)
BUSINESS POLICY II

Topics include the role of personal values in strategy, the organization's history as a strategic constraint, the relationships between organizational structure and strategy, strategic control, and managing strategic change.

Prereq: COMM 4311; or permission of the Department

COMM 4331 (3CR)
MANAGEMENT OF ORGANIZATIONAL CHANGE

A study of organizational change from two perspectives: planned change and evolutionary change. In discussing planned change the focus is on the planning and implementation process for introducing innovation, restructuring, continual learning, and other types of organizational change. Topics include overcoming resistance to change and embedding the desired change. In discussing evolutionary change the focus is on the patterns of change in the cultures, structures, systems and processes in different types of organizations over extended periods of time in response to management initiatives, competitive pressures and changes in other organizational variables.

Prereq: COMM 3341; or permission of the Department

COMM 4341 (3CR)
BUSINESS ETHICS

This course deals with principles and practices of business ethics, with particular reference to Canada and North America. Issues investigated may include: the question of moral and legal responsibilities of corporations, ethics in business (including the various elements of ethics programmes such as codes of conduct, telephone hotlines, training, the use of ethics officers and of ethics consultants), different control styles (integrity vs compliance programmes), the problems associated with the prisoner's dilemma, the existence of implicit moral theory in economics and finance, the theory of the firm and agency theory, the problem of reputation, virtue ethics, ethical investment theory and practice, and the modelling of ethical problems, mainly using game theory.

Prereq: COMM 3501 or COMM 3411, ECON 1000 (or ECON 1001 and 1011); or permission of the Department

COMM 4441 (3CR)
MANAGEMENT OF TECHNOLOGY

An examination of theories of technological innovation and technology diffusion in the industrial sector as background for a study of the strategic possibilities open to the firm's senior management for shaping its product and process technology. Topics include: invention and the commercialization of invention, organization of the R and D function, protection of new technology, importation and adoption of technology new to the firm, incremental innovation, shopfloor innovation and tinkering, and monitoring the technological environment.

Prereq: COMM 3421; or permission of the Department

COMM 4501 (3CR)
INVESTMENTS AND PORTFOLIO MANAGEMENT

Topics include theories of security valuation, portfolio selection, stock markets and economic efficiency, and capital market equilibrium. The behaviour of prices of stocks, bonds, and money market instruments will be investigated. Derivative securities will be introduced. Problems of evaluating the investment performance of individuals and investment management institutions will be discussed.

Prereq: COMM 3501; or permission of the Department

COMM 4511 (3CR)
CAPITAL MARKETS AND FINANCIAL INSTITUTIONS

An examination of the functions of financial intermediaries operating in our capital markets. Topics are selected from financial intermediation theory, capital markets, security and financial market regulations, risk and return in financial markets, and ethical considerations.

Prereq: COMM 3501; or permission of the Department

COMM 4521 (3CR)
CORPORATE FINANCE

Financial concepts and techniques applied to problems such as working capital management, financial planning, capital budgeting, capital structure, cost of capital, and mergers and acquisitions.

Prereq: COMM 3501; or permission of the Department

COMM 4800/4801 (6/3CR)
SPECIAL TOPICS IN BUSINESS

This course is devoted to business topics not covered by the other courses offered. The course content, format and prerequisites will vary depending on the particular area of business to be covered.

Prereq: Permission of the Department

COMM 4950/4951 (6/3CR)
INDEPENDENT STUDY

This course is offered to students who wish to study in depth a subject introduced in a previous course or a business area which is not currently covered by our present course offerings. It usually involves independent study in a programme planned by the student and approved by the Department; however, it is possible that some projects may involve several participants working together in groups.

Prereq: Permission of the Department

COMM 4990 (6CR)
HONOURS THESIS

This course requires a major paper on a business topic and is carried out in close consultation with a thesis director.

Prereq: Permission of the Department