Marketing and Communications Office Web site

Branding, Logos and Templates

New branding for Environmentalism at Mount Allison

A recognized leader in environmental sustainability for many years, Mount Allison is becoming even greener. For our students and staff, taking steps to reduce the University’s environmental footprint has become ‘second nature.’ We have developed a culture of environmentalism that is often student driven and always grassroots. This natural approach to protect and preserve our planet has formed the essence of an environmental brand and key messages for Mount Allison.

More than a logo or catchy slogan, this brand is a commitment to action. It represents a holistic approach to environmental sustainability, symbolic of the efforts and contributions of students, faculty, and staff alike. The words “Live it. Learn it. Lead it.” embody the environmental ethos at work at Mount Allison.

Live it.
Mount Allison ‘walks the talk’ when it comes to environmental sustainability initiatives, evidenced in one of the first sustainable residences in North America, a pesticide-free pedestrian campus, student environmental audits, and an annual Climate Challenge among student residences.

Learn it.
Mount Allison is committed to developing global citizens by asking compelling questions, taking risks, and sharing knowledge and expertise through a well-developed environmental studies program and a compelling undergraduate research program.

Lead it.
Mount Allison has a long history of deliberately thinking about our environmental footprint and how to lessen our impact on the world. Mount Allison is leading the way in environmental sustainability with award-winning initiatives that include a Climate Change Caravan driven across Canada by students in 2001, powered solely by vegetable oil.

We welcome you to use the following logos for any initiative for which you think they are applicable.

Mount Allison University Style Guide (pdf)

Mount Allison FAX and Memo templates (MS Word)

FAX

MEMO

Mount Allison University Logos

High resolution JPG images (300 dpi) are available for download and viewing below. All images available on this site are suitable for both print and web publications. Most logos are also available as close cropped JPG images for use on coloured paper. EPS logos are available for designers. Some reverse images, for use on dark coloured paper, are available as EPS files. To download the desired image, please click on the logo or description below. If you require higher resolution logos for offset printing or have difficulty downloading the logos, please contact the Webmaster (webmaster@mta.ca) or Sue Seaborn (sseaborn@mta.ca).