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Rosemary Polegato, MBA, PhD
Professor of Commerce
Room 207, Avard-Dixon
Mount Allison University
144 Main Street
Sackville, NB E4L 1A7
tel. 506-364-2322
fax. 506-364-2625
email rpolegato@mta.ca
| Recent Publications | Recent Teaching & Learning Presentations | University Service & Awards | ||
Fall 2011:
Comm 3211 Consumer Behaviour
Comm 3271 Arts and Culture Marketing
Comm 4301 Arts and Culture Management
Winter 2012:
Comm 3251 International Marketing
Comm 4241 Current Challenges in Marketing (Sustainable Marketing)
- 1986 PhD, Ivey Business School, University of Western Ontario.
- 1985 MBA, Ivey Business School, University of Western Ontario.
- 1976 MSc (Consumer Studies), University of Guelph.
- 1974
BSc (H.E.; Major in Textiles & Design) Honours, St. Francis Xavier University.
- Various
projects in the areas of arts and culture management/marketing, cross-cultural
consumer behaviour, and effectiveness of pedagogical approaches.
- Michael R. Solomon, Judith Lynne Zaichkowsky & Rosemary Polegato (2011). Consumer Behaviour: Buying, Having, and Being, Pearson Canada, 5th Cdn. Edition.
- Chan, J. & Polegato, R. (2011). Social Identity and Indie Music: Me or We? Tourism, Culture & Communication, 10(3): 247-263.
- Polegato, R. & Bjerke, R. (2009). Cross-cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton, Journal of Promotion Management, 15(3): 382-99.
- Dorn, D. A. H. & Polegato, R. (2008). “First-Time and Repeat Visitors: What Makes a Satisfying Museum Experience?” In Leroy Robinson, Jr. (ed.), Developments in Marketing Science, proceedings of the Annual Conference of the Academy of Marketing Science, Vancouver, BC, Volume XXXI, p.14-20.
- Polegato, R. (with A. Branneman) (2011). “ACTIVATE TO EDUCATE: Encouraging Engagement and Reflection.” Conference of Association of Arts Administration Educators (AAAE), Boston, MA.
- Polegato, R. & Clarke, C. (2010). “Pas de deux: pairing an internship with an experiential learning course.” Association of Atlantic Universities (AAU) Teaching Showcase 2010: Key Changes: Transitions in Our Students, Our Classes, Ourselves, University of Prince Edward Island.
- Polegato, R. (2010). “Learning Portfolios: Encouraging Reflection & Analysis.” Fall For Teaching, Mount Allison University.
- Polegato, R. (2010). “Gallery Hop: Where? Art? Thou?” Dalhousie Teaching and Learning Conference, Halifax NS.
- Polegato, R. (2008). “Early, Engaging and Efficacious: The ARTiFACTS Assignment,” Dalhousie Teaching and Learning Conference, Halifax NS.
- Polegato, R. (2008). “Among Us: International Students Enrich Course Learning,” STLHE Conference, Windsor ON.
- J.E.A. Crake Teaching Award for Faculty of Social Sciences, 2007.
- Coordinator, International Exchange with Copenhagen Business School (2004-2010).
- Coordinator, Leadership Mount Allison, 2000-2002.
- Paul Pare Faculty Excellence Award, Mount Allison University, 1999.