In 2006 Sociology 1001 primary research projects by students focused on the examination of news media coverage the Turino Olympics. Race, class, gender, and nationality were closely examined and the students found interesting variations in length and quantity of coverage as well as the tone and style of language. Coverage of the Canadian men's hockey team loss was considerably greater than the Canadian women's hockey team win. Racialized athletes were almost invisible in the news coverage and when they were mentioned, their success was frequently attributed to "natural" ability over hard work and experience. In several sports, negative national stereotypes were reinforced by media commentators who were critical of the "domination" of the Chinese or Korean athletes but celebratory of the "continued success" of American or European nations. The results were evaluated in light of the existing academic literature in this area and policy positions were developed to address the social consequences of these representations.