In 2005 students in Sociology 1001 conducted first hand research on the way in which men and women were represented in the entertainment media. Films, television, music videos, and advertisements were carefully monitored and images and representations were scientifically coded and analyzed. The findings revealed that men continue to dominate the action roles in the entertainment industry with some increased presence of strong female characters. Female victims and male rescuers continued to be pervasive in film and television storylines. The students found evidence of increased sexualization and objectification of the female body in many media images. Advertising by the beauty industry showed the greatest increase in objectification of the male body. The results were evaluated in light of the existing academic literature in this area and policy positions were developed to address the social consequences of these representations.