Mount Allison University logo.

Mount Allison students forge partnership with business community
2009-12-09 09:21:11

SACKVILLE, NB — Five teams of Commerce students from Mount Allison University’s Ron Joyce Centre for Business Studies recently got the chance to meet with, and present to, a panel of Canadian business executives from Maple Leaf Foods, including Chief Operating Officer of the company’s Agribusiness Group, Scott McCain.

It was part of the University’s inaugural Maple Leaf Foods case competition, which saw students write and present a strategic plan for the company. The winning team was made up of Misty Dobson, Daniel McGraw, Peter Pearce, and Andrew Thomas.

As part of the competition, students were asked to analyze a case written by three Mount Allison Commerce graduates now working at Maple Leaf Foods. The students then researched the company and developed strategic plans for the Consumer Foods business unit in support of its vision of becoming a globally admired consumer packaged foods company.

Nine teams from Commerce professor Dr. Gina Grandy’s Strategic Management course participated in the competition. Five advanced to the final round, where they presented their plans to a panel of judges and responded to questions.

“We've done many cases through the course, but when we got up in front of the judging panel from Maple Leaf, it was different. I could see their facial expressions change as we presented and it made this experience feel very real. It was an eye opening experience,” said winning Commerce student Andrew Thomas.

Ron Joyce Centre for Business Studies Director Dr. Tim Hynes says, “It is important for a business school to have this type of partnership with the corporate world. The contribution of time and expertise from the business leaders at Maple Leaf Foods is enormously helpful in enabling our students to apply the concepts learned in class to a real scenario. These types of experiential exercises are integral to the undergraduate business education here at Mount Allison.”

This competition will become an annual event and the winning team each year will be recognized on a plaque posted in the Ron Joyce Centre for Business Studies.

The panel of judges from Maple Leaf Foods included Scott McCain, President and Chief Operating Officer, Agribusiness Group; Charlie Scott, Director of Customer Business Development, Atlantic Canada, Maple Leaf Consumer Foods; and Matt Proctor, Brand Manager, Maple Leaf Fresh Bakery.

— 30 —

About Mount Allison University

Mount Allison University, located in Sackville, NB, is widely recognized as Canada’s top undergraduate university. Founded in 1839, Mount Allison and its student-centered approach to education is ranked the #1 undergraduate university in Canada by Maclean’s magazine, as it has been for 13 of the last 19 years. The University has had more Rhodes Scholars per capita than any other institution in the British Commonwealth, and counts many of Canada’s top business, cultural, and community leaders among its graduates.

For more information contact Tracy Bell in Mount Allison’s communications office at (506) 364-2529 (

Photo caption: Photographed from left to right are Matt Proctor, Scott McCain, Peter Pearce, Misty Dobson, Charlie Scott, Andrew Thomas, and Daniel McGraw.

Marketing and Communications Office

65 York Street
Sackville NB E4L 1E4
Phone: (506) 364-2345
Fax: (506) 364-2262