The mantra Mountie Pride has grown organically over the past few years on social media. This past fall, the department of athletics and recreation officially launched the Mountie Pride credo. “It became fairly natural that the way to capture all of this is to capture it under Mountie Pride. We are all already using Mountie Pride, but now we are all using it in a unified way,” says director of athletics and recreation Pierre Arsenault. The result is that PRIDE stands for Passion, Relentlessness, Intelligence, Discipline, and Execution, along with 10 value statements, which are posted in all the varsity dressing rooms. “You go out on a limb and say let’s try to capture this, but you don’t know how people will respond,” says Arsenault. “But it has been really cool to see our athletes reflect back that it is important to them because it makes them feel a part of something and have something to believe in.” Longtime Mounties’ Football manager and life-long fan Wray Perkin (’13) says he has really seen Mountie Pride take off in the past two years.  “I remember Mountie Pride first becoming a trend at the AUS Women’s Hockey Championships in Halifax two years ago, when our team made it to the championship game,” says Perkin. “It then escalated slowly before really exploding this past fall during the Football Mounties’ championship run. Seeing so many students, staff, alumni, and even newcomers to the Mount Allison family throw their support into the Mountie Pride movement was inspiring and amazing.” First-year Science student and varsity soccer player Kalli Hood (’17) says it is easy to see why Mountie Pride has become contagious. “In my opinion, the reason Mountie Pride is so strong is because it is a bond everyone at Mount Allison shares,” says Hood. “As athletes, we compete not only for ourselves and our team, but for our Mount A family. And with that kind of ongoing support, Mountie Pride continues to grow and become stronger.” Although Mountie Pride was born in athletics, it has enveloped the entire Mount Allison community. “I am really encouraged that it has gotten much bigger than athletics,” says Arsenault. “It is not forced, it is just people’s natural reaction.” He believes the Purdy Crawford Centre for the Arts, which is set to open in the fall of 2014, will have an equally transformative effect on the campus. “McCain was enormous and the Purdy Crawford Centre for the Arts is going to kick it up another level for the arts and creative side of the University,” says Campbell. “Then we will have two grounded places on either side of the campus and I think that is fantastic.” He says he has seen tremendous growth in residence life, with house spirit and rivalries building, serving to strengthen the close-knit community. Events and honours have also played an integral role in putting Mount Allison on the map — honours such as the #1 Maclean’s rankings, 52 Rhodes Scholars, six 3M National Teaching Fellows, and events like the Canada-China liberal arts conference in 2011 and this fall’s Alex Colville gift to Mount Allison. “We are a small town and one of  the ways we make our place nationally or socially significant is by getting outside of ourselves and  by bringing the world to Mount Allison,” Campbell says. He says the Uteck Bowl was another important milestone. “My joke is that we are the centre of the universe. Uteck made us the centre of the universe; the centre of Canada. It is another example of Mount Allison being the paradigm of the place in which important and substantial things happen.” All of this, wrapped together with the rebranding and marketing of the University and a strong social media presence, have contributed to the culture that is thriving today Campbell says. “Mountie Pride is about being part of a community that understands what its values are, it lives by them, and is constantly validated by seeing those values in action,” says Campbell. President and Vice-Chancellor Dr. Robert Campbell came to Mount Allison eight years ago. Since then he has seen a continuous momentum of success and positivity at the University that has led to this culture of Mountie Pride.  “The identification of the Mount Allison community has really grown,” says Campbell. He says there are a series of moments over the years that have led to this — the first being the opening of the Wallace McCain Student Centre, which he says transformed Mount Allison. “There is now this core place where people gravitate and have a unified common place,” he says. 14 / Winter 2014 / RECORD