Each type of publication has its own style of writing — the web is no exception.
Writing for the web requires its own style in order to appeal to readers and — most importantly — to transmit your message and information to them.
Tips for writing for the web
- Keep it short. Online readers tend to scan pages. Most readers won't struggle through a long page of unbroken text.
- Organize your content with a scanning reader in mind. See examples of scan friendly writing.
- Bold important words or phrases
- Use bullet points
- Bold subheads
- Break text into shorter paragraphs (aim to keep blocks of text to five lines or less)
- Put your most important information in the first two paragraphs where it is most likely to be read.
- Keep language clear. Readers should be able to grasp what you are saying on their first skim through.
- Refer to the Mount AllisonUniversity Style Guide (pdf) to ensure consistency across pages and the site as a whole.
How Users Read on the Web
F-Shaped Pattern For Reading Web Content