Student recruitment and retention

Open HouseGoals

  • A multi-year Strategic Enrolment Management Strategy
  • Identify barriers and build student persistence
  • Outreach strategies for aboriginal, first generation, transfer students
  • Develop an internationalization strategy
  • Scholarship and Financial Aid Impact Assessment


  • Develop an integrated marketing and recruitment plan
  • Retention analysis and framework
  • Develop a plan focusing on first year retention
  • Retention of Meighen Centre students
  • Analyze enrolment trends and prepare enrolment projections based on institutional and external data
  • Work with alumni on recruitment initiatives
  • Collaborate with faculty on recruitment
  • Work with Athletics on recruitment and retention
  • International recruitment — student mobility
  • Analyze impact of scholarship and financial aid on conversion and retention

Action areas

  • Work with Marketing and Communications and Admissions on a national, regional and international recruitment plan
  • Work with Early Alert Advisory Group on retention initiatives
  • Introduce Students of Concern Case Team
  • Data generation and analysis by Institutional Research & Enrolment Analysis (IA) and Financial Services
  • Co-ordination of activities between Admissions and alumni
  • Identify specific program areas for recruitment
  • Work with indigenous affairs co-ordinator and departments on outreach initiatives
  • Identify target markets

Campus tourMeasures of success

  • Strategies and tactics to be implemented in 2015-2016 and beyond
  • Achieve enrolment targets
  • Improved retention rate for first year students
  • Improved retention for international students
  • Improved support services and retention
  • Data used to inform strategy and decision-making
  • Number of engaged alumni and prospective students
  • Increased prospects and applications
  • Achieve goals as outlined in Athletics Strategic Plan
  • Improved access for students
  • A diversified international student population and expanded international activities
  • Financial support contributing to recruitment, retention, and student success

Academic experience


  • Support student success and academic progression
  • Co-ordination, collaboration, and sustainability of academic support services
  • Contribute to experiential education
  • Support student mobility and international experiential learning opportunities
  • Profile student research in recruitment messages
  • Online modules for academic support and academic integrity
  • Support academic accommodations for students with disabilities


  • Analysis of academic progression and graduation rates
  • Develop a model for academic support services
  • Assist students with skills acquisition
  • Student support and faculty liaison

Action areas

  • Academic advising and  Student Affairs to develop a model for academic support services
  • Career services co-ordinator to work with academic departments
  • International Affairs to liaise with academic departments on new international initiatives
  • In collaboration with academic support services provide students with access to support online

Measures of success

  • Interventions designed to support student success.
  • Student-centered services, programs, and resources to support academic success
  • Increased participation and skills enhancement in experiential learning opportunities
  • Expand selection of international options for students, faculty, and staff
  • Enhanced profiles of student-faculty interactions
  • Student-centered online resources to support student success
  • Enhanced awareness of resources for students with disabilities

Integrated extracurricular experience

Lawrence HillGoals

  • Develop integrated reflective, extracurricular learning experiences
  • Support diversity and inclusiveness programming
  • Align student programming with the President’s Speaker Series
  • Comprehensive health, wellness, and mental health strategy


  • Design Orientation and training sessions on themes of inclusion and diversity
  • Involve residence students, MASU clubs in the key themes
  • Accessible resources and programs for health and wellness

Measures of success  

  • Inventory and tracking of experiential learning opportunities
  • Campus culture
  • Improved NSSE results
  • Increased student participation in President’s Speakers Series
  • Recommendations for mental health implemented

Faculty experience, teaching, research service

Robbie MoserGoals

  • Collaborate with faculty on co-curricular and experiential programming
  • Engage with faculty in supporting the classroom experience
  • Support volunteer and service-learning
  • Promotion of academic support services


  • Match students with opportunities
  • Create incentives for experiential learning
  • Resources for dealing with complex student cases (mental health, accommodations)
  • Enhanced community engagement amongst students
  • Greater awareness and utilization of resources

Measures of success

  • Increased student participation
  • Alignment of Students Affairs programs with academic mission

Organization and capacity for sustainability and quality

Windsor HallGoals

  • Identify external sources of funding and potential donors
  • Engage MASU in priorities
  • Review services for effectiveness and efficiency


  • Quality and sustainability in Student Affairs services and programs
  • Identify student needs and recommendations
  • Assess what we should stop, keep, change, or start

Measures of success

  • Additional external resources to support Student Affairs goals and priorities
  • Engaged students and student satisfaction
  • Assessment of Student Affairs programming

Governance accountability performance


  • Introduce performance review and planning within Student Affairs
  • Conduct NSSE survey
  • Policy and protocol development
  • Performance metrics aligned with the strategic statement


  • Use tools to set goals and monitor performance
  • Measure student engagement
  • Review and revise student governance, sexual assault policies
  • Develop students of concern, crisis management protocols

Action areas

  • Further develop risk management processes (student events, students at risk, judicial processes)
  • Develop and report on performance measures and benchmarks for Student Affairs units

Measures of success

  • Clearly articulated plans, ongoing assessments
  • Mitigate risks and outline transparent policies and protocols
  • Continuous improvement through assessment and evaluation