Student recruitment and retention
Goals
- A multi-year Strategic Enrolment Management Strategy
- Identify barriers and build student persistence
- Outreach strategies for aboriginal, first generation, transfer students
- Develop an internationalization strategy
- Scholarship and Financial Aid Impact Assessment
Objectives
- Develop an integrated marketing and recruitment plan
- Retention analysis and framework
- Develop a plan focusing on first year retention
- Retention of Meighen Centre students
- Analyze enrolment trends and prepare enrolment projections based on institutional and external data
- Work with alumni on recruitment initiatives
- Collaborate with faculty on recruitment
- Work with Athletics on recruitment and retention
- International recruitment — student mobility
- Analyze impact of scholarship and financial aid on conversion and retention
Action areas
- Work with Marketing and Communications and Admissions on a national, regional and international recruitment plan
- Work with Early Alert Advisory Group on retention initiatives
- Introduce Students of Concern Case Team
- Data generation and analysis by Institutional Research & Enrolment Analysis (IA) and Financial Services
- Co-ordination of activities between Admissions and alumni
- Identify specific program areas for recruitment
- Work with indigenous affairs co-ordinator and departments on outreach initiatives
- Identify target markets
Measures of success
- Strategies and tactics to be implemented in 2015-2016 and beyond
- Achieve enrolment targets
- Improved retention rate for first year students
- Improved retention for international students
- Improved support services and retention
- Data used to inform strategy and decision-making
- Number of engaged alumni and prospective students
- Increased prospects and applications
- Achieve goals as outlined in Athletics Strategic Plan
- Improved access for students
- A diversified international student population and expanded international activities
- Financial support contributing to recruitment, retention, and student success
Academic experience
Goals
- Support student success and academic progression
- Co-ordination, collaboration, and sustainability of academic support services
- Contribute to experiential education
- Support student mobility and international experiential learning opportunities
- Profile student research in recruitment messages
- Online modules for academic support and academic integrity
- Support academic accommodations for students with disabilities
Objectives
- Analysis of academic progression and graduation rates
- Develop a model for academic support services
- Assist students with skills acquisition
- Student support and faculty liaison
Action areas
- Academic advising and Student Affairs to develop a model for academic support services
- Career services co-ordinator to work with academic departments
- International Affairs to liaise with academic departments on new international initiatives
- In collaboration with academic support services provide students with access to support online
Measures of success
- Interventions designed to support student success.
- Student-centered services, programs, and resources to support academic success
- Increased participation and skills enhancement in experiential learning opportunities
- Expand selection of international options for students, faculty, and staff
- Enhanced profiles of student-faculty interactions
- Student-centered online resources to support student success
- Enhanced awareness of resources for students with disabilities
Integrated extracurricular experience
Goals
- Develop integrated reflective, extracurricular learning experiences
- Support diversity and inclusiveness programming
- Align student programming with the President’s Speaker Series
- Comprehensive health, wellness, and mental health strategy
Objectives
- Design Orientation and training sessions on themes of inclusion and diversity
- Involve residence students, MASU clubs in the key themes
- Accessible resources and programs for health and wellness
Measures of success
- Inventory and tracking of experiential learning opportunities
- Campus culture
- Improved NSSE results
- Increased student participation in President’s Speakers Series
- Recommendations for mental health implemented
Faculty experience, teaching, research service
Goals
- Collaborate with faculty on co-curricular and experiential programming
- Engage with faculty in supporting the classroom experience
- Support volunteer and service-learning
- Promotion of academic support services
Objectives
- Match students with opportunities
- Create incentives for experiential learning
- Resources for dealing with complex student cases (mental health, accommodations)
- Enhanced community engagement amongst students
- Greater awareness and utilization of resources
Measures of success
- Increased student participation
- Alignment of Students Affairs programs with academic mission
Organization and capacity for sustainability and quality
Goals
- Identify external sources of funding and potential donors
- Engage MASU in priorities
- Review services for effectiveness and efficiency
Objectives
- Quality and sustainability in Student Affairs services and programs
- Identify student needs and recommendations
- Assess what we should stop, keep, change, or start
Measures of success
- Additional external resources to support Student Affairs goals and priorities
- Engaged students and student satisfaction
- Assessment of Student Affairs programming
Governance accountability performance
Goals
- Introduce performance review and planning within Student Affairs
- Conduct NSSE survey
- Policy and protocol development
- Performance metrics aligned with the strategic statement
Objectives
- Use tools to set goals and monitor performance
- Measure student engagement
- Review and revise student governance, sexual assault policies
- Develop students of concern, crisis management protocols
Action areas
- Further develop risk management processes (student events, students at risk, judicial processes)
- Develop and report on performance measures and benchmarks for Student Affairs units
Measures of success
- Clearly articulated plans, ongoing assessments
- Mitigate risks and outline transparent policies and protocols
- Continuous improvement through assessment and evaluation