background image
/ 17
BrAnd
IngredIents
defInIng A new cAtegory
What makes this University different and meaningful? Based on our research,
Mount Allison is well positioned to take leadership of an important and under-
represented academic category in this country: We describe it as "Canada's
Immersive Learning Community."
What is it? Like any promise, it is a simple way of stating the value that people
can expect from their Mount Allison experience. We never make promises
lightly. Ours has to be enduring, relevant, and distinctively different.
OUR CATEGORY:
Canada's Immersive Learning Community
What is it? Our positioning describes the territory that we want to claim for
Mount Allison in people's perceptions. In other words, it is the reputation
"space" we want to own. Remember, this is entre nous. It is not a tagline for
external audiences. We want to ensure the Mount Allison experience is
authentic, not "canned." Our positioning acts like our internal GPS system
to ensure our communications are not all over the map.
OUR POSITIOnInG:
Relationship-Fuelled Higher Learning
OUR BRAnD PROMISE:
Immersive Learning Community
for independent-minded leaders
Independent-minded
students looking to develop
their real potential
Academic rigour in an
intimate, human-scale
environment for immersive,
whole-person learning
University Flame
University Lettermark
Flying A
University Crest
Long Colloquialism
Short Colloquialism
Colour Stripe